Licenses and buyouts

An ad made for a shop

An ad made for a shop can only be licensed or bought by that shop. It shows the shop's name, products and marks, so only the shop may run it. The shop proves it's the shop with a code sent to an address at its own website, or Cracked checks it by hand.

An ad made for no particular shop can be licensed by anyone.

A license

License: post it and run it in your ads, for as long as you like (unless its price names an end date). That means your own channels and paid ads for your own shop.

A license isn't exclusive: the maker may license the same ad to others. You may not sell it, license it to others, or claim you made it.

A buyout

Buy it outright: no one else can license it from then on, and the seller's listings of it end. An ad made for your shop is licensed only by your shop, so bought outright, only you can ever use it. Licenses already sold stay good.

If the price says so, the seller keeps a license to show the ad as its own work.

The files

Until you have a license, you see a preview with a watermark. With it, you download the clean file.